Marketing strategy that works. Even with a small team.

Your marketing budget is growing but sales are standing still. I find the glass ceiling blocking your growth and show you exactly how to break through it. No more pouring fuel into a leaky bucket.

A full audit of your ad accounts and sales funnel, followed by a consumer psychology layer: does your offer actually match what motivates real people to buy? From there, I synthesise the bottlenecks into a clear picture of exactly where the money is walking out the door.

What you get

• ✦Written diagnosis of your 3 main growth blockers
• ✦90-day strategy and execution roadmap
• ✦60-min strategic session to walk through implementation

Best for: scale-ups and businesses that have plateaued and feel like the usual marketing playbook has stopped working.

You have a feeling your agency is dressing up the numbers. I go through the reports you receive, decode what's real and what's vanity, and tell you whether this relationship is worth saving. And how to get 2x more out of it if it is.

Every WIP deck and report gets pulled apart. I check whether your agency actually understands your business goals, whether they're proactively looking for growth or just ticking off the brief, and whether the metrics you're being shown have any bearing on real commercial outcomes.

What you get

• ✦Empty miles list: agency activity generating no real value
• ✦New KPI protocol: the metrics you should actually hold them to
• ✦Hard conversation script: the questions to ask at your next WIP to take back control

Best for: businesses spending $6k+ per month on an agency and feeling like the relationship has stalled.

I check whether your video and creative assets are actually building the brand you want to be, or just burning attention. Hard platform metrics combined with your positioning to show you the gap.

Hold rate, engagement and platform data get layered against your brand positioning. I look at what your ads are subconsciously communicating, not just what you intended, and whether the two things match. A lot of money gets wasted here.

What you get

• ✦Creative Gap report: where your communication misses the mark
• ✦Resonance matrix: checking your creative against growth data to see if what attracts new customers into your brand and category
• ✦3 concrete changes to how you approach video

Best for: businesses investing in video and content who want certainty that every second of footage is building authority.

You have brand tracking or market research data but it's not translating into daily decisions. I turn your data into a precise operating manual for your customer's mind, whether that's from Tracksuit, your own research, or a combination of both.

Deep analysis of your brand tracking or market research data combined with consumer psychology, building a real picture of who your buyer is, not a demographic average. From there I map the emotional and rational arguments that will build mental availability over time, and package it as something your creative team can actually use.

What you get

• ✦Gap analysis: identifying dissonance between internal and external perceptions and how to bridge that gap
• ✦Communications matrix: the arguments and emotions that build your brand long-term
• ✦Strategic brief ready for your creative team

Best for: brands with brand tracking or market research data, Tracksuit or otherwise, who want to stop guessing and start building real mental availability.

To create a high trust environment resulting in high performance of your team members, I remove the friction in your team or between you and your agency. The chaos of unclear briefs, pointless meetings and misaligned priorities gets replaced with a clean process where everyone knows what they're running towards.

Anonymous interviews and process analysis to find where the real drag is. Then a look at what's actually blocking people . not the surface complaints but the underlying motivations. From there, a simplified system that cuts the noise and gets people moving in the same direction.

What you get

• ✦Friction map: the exact pressure points in your team's communication
• ✦1:1 template that increases engagement and ownership across your team
• ✦Actionable insights on how to create a high trust, high performing environment

Best for: founders and managers who feel like people management is eating the time they need for strategic thinking.

A fast hit of focused thinking on your most pressing problem. 90 minutes where I connect the dots you can't see from inside your own business, and you leave with immediate next steps.

You send me the problem 7 days before we meet. I come prepared. No warmup, no throat-clearing. Straight into the synthesis. By the end you have clarity on what's actually going on and exactly what to do about it.

What you get

• ✦Full session recording
• ✦3 concrete actions to implement immediately
• ✦Follow-up email with key takeaways

Best for: anyone who needs a second pair of expert eyes right now, without committing to a longer process.